“Film is incredibly democratic and accessible, it’s probably the best option if you actually want to change the world, not just re-decorate it.” – Banksy
Banksy knows a thing or two and while you may not relate to video for business the same way as you do film, they aren’t too far apart. His statement about film changing the world rings true for businesses – changing the world of your business that is.
Business is complex with many moving parts. At the end of the day we all want to save time and money whilst making more money. If we can achieve these things consistently the world of our business will change. So how can you do this with video?
Let’s start with your sales process. You may have a sales team and the team may or may not be performing. Creating videos for this team can help them by warming up leads with FAQ videos about your offering. You can also engage old and new leads with update videos letting them know what’s new or about to be released. Creating these videos with and for your team can really help them leverage your products efficiently and effectively.
How would you feel knowing you can craft messages for your business that you KNOW will engage your customers? Video is designed to do this. From the script to the voice over artist, the shoot style to the colours you choose for motion graphics and animation – everything about video production is customisable. If you know who your customers are and what they will respond to you can create videos to match. This will help your marketing team to craft the exact messages for your exact perfect client groups.
So how are your targeting capabilities with marketing? Custom video combined with social media advertising means your message can get to exactly the market segment you are after even more effectively. With the right strategy in place your campaigns can be cost effective and have a great ROI. This approach can help both your sales and marketing teams win time and again.
Finding it hard to recruit the right staff? Companies the world over are creating engaging videos to attract and retain the right talent. Because video is so customisable you can capture the exact language and culture of your business as well as having some fun. If your industry is a little more serious you can still reach the right talent by crafting your message within the industry culture and hit the mark when recruiting. This can help HR and recruiting managers immensely during the hiring phase.
These are just some of the examples of how videos can help your business. Most businesses would kill to be able to achieve any of the above. Changing only one of these factors could significantly change sales, revenue, reach and growth. Video can help all of these areas of your business and more. These examples are just the start.
The next time you are struggling to drive sales, recruit staff, reach new targets or simply grow the business avoid the urge to just re-decorate. Think about changing the world of your business instead.